Fashion show in the format of virtual reality

Client:MEGA Kazan
Service:VR, Interactive
Objective of the project:
Create a modern marketing tool to attract visitors and increase sales

Virtual reality technologies and helmets will give visitors of the shopping center the opportunity to appear at a fashion show. It creates an atmosphere of total immersion, thanks to a 360-degree view.

Session of virtual reality is designed for the simultaneous participation of 4 people, so in the stylish corner “MODA 360” you can have fun with friends.


While watching a video in virtual glasses, you can choose the image you like directly online, without interrupting the display. To do this, just put your hand “like”, which will send the item to the basket.

After the show, all the selected models will be displayed on the screen of the touch table. With it, you can see the selected things and, if desired, change their color or size, as well as supplement your choice with other images presented on the show. Each guest will receive a notification with a list of stores in which they liked the goods, along with photos and articles of things.

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